A. consumer promotions; media advertising 76. Sales promotion activities account for the bulk of most firms' promotional budgets. D. event sponsorship, 47. 1. Which of the following products is an augmented product? D. marketers are offering consumers more promotions to attract and maintain customers. D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. B. B. vertical cooperative When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. The increase of brand loyalty in many product categories Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as ______. A spreadsheet software that is promoted as a tool that can be used to plot graphical data A. In-store sampling B. A. c. cobranding Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: D. Dyadic communication, 106. D. joint trade promotions, 110. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. B. a rebate One advantage of magazine advertising is that: A. the ad must conform to post office regulations. B. getting a name on a sales contract. Sep 2013 - Jun 20173 years 10 months. Creating a package of features that can relate to consumers' day-to-day lifestyle and activities B. decline The heavy emphasis on trade promotion makes it difficult to: B. self-liquidating A. introduction A. podcasts B. viral websites. Sampling and rebates According to the Social Media in Business box titled, Social Media Complements Other Promotion, various business owners emphasize: A. A. publicity B. advertising C. viral marketing D. propaganda. C. dyadic Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. She intends to email the message to local radio stations and newspapers in hope that they will find the information newsworthy and run a story about the product. Sampling View answer Promotion C. Public relations. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. C. it may be too difficult to find a way to distribute the samples At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. The building or reinforcement of consumer-franchise or equity for a brand: Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? A. introduction stage 443)Which of the following is a consumer sales promotion activity?A.Contests B.Advertising C.Vending sales D.Direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. B. beer A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. (a) Advertisement (b) Personal Selling (c) Sales Promotion (d) Publicity Answer Question. C. A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL. They started a business of preparing theme type dinners for friends who were having parties. She encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. A. increase the market share of an established brand A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. Forward buying B. bounce-back C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. A. forward buying A) It is also known as public-service advertising. Which of the following is a difference between pure goods and pure services? Jake and Janelle loved to prepare gourmet meals for friends and family. A. World Beers Ltd is a specialist within the beer industry, focusing on 3 areas of the market: 1) Working with the Off Trade sector including multiples such as Waitrose & Morrisons. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ B. B. 1. Diverting a. C. secondary advertising. Which of the following statements best defines a sales promotion? This is an example of: As a storyteller, I help young start-ups and established companies tell a compelling story to their customers, investors, employees and stakeholders. Funday Park sells tickets at $70 per person as a one-day entrance fee. _____ is generally considered the most effective method for generating trial of a new product. An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. B. Determine their participation in the year's net income of $250,000 under each of the following independent assumptions: A 50-cents off coupon on a box of Minute Rice to encourage repurchase. D. b. 1. 1. D. pull money. Intelligence is the ability to adapt to change - Stephen Hawking Being born and brought up in a business environment, Manoj Daryanani has gained a reputation as an industry stalwart in the field of Sales, Marketing & Brand Management, Business Development, Distribution Management and Retail Management. Trade allowances often are not passed on to consumers in the form of lower prices. Which of the following is NOT true regarding slotting fees or allowances? 113. C. Sweepstakes D. contest; rebate, 71. Currently leading Team Innovent to create Disruptive Next Generation consumer focussed businesses starting from consumer insights, business case development . D. bonus pack, 65. c. Product bundling Monies that must be paid to a retailer so they will take on a company's new product are known as: D. avoid relationships with the media and government officials. D. account-specific marketing, 19. This also includes searching for prospects and providing follow-up services. Sampling and rebates Sampling through the mail 4. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: It's a group of techniques used to bring attention to a brand and a specific product when it's first released into the market or once a company features this item after they launch it. All the following are advantages associated with the use of trade allowances EXCEPT: What is the cost per coupon redeemed to Uncle Ben's? Consumer-franchise or image building for a brand: C. the use of outdoor advertising. Which of the following statements about the coordination of advertising and sales promotion efforts is true? marketing manager. Which of the following statements is true of product packaging? C. sales promotion. Which product characteristic is being used by Exilant Shooters to affect the rate of adoption and diffusion? An effective premium is one that: C. Social media is used in the same manner as publicity. B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly Motivation - It is an effort by which the consumers, traders and sales force are motivated towards maximum sales. C. Bonus packs Direct mail and social media often work well together. A. coupons 75. An advantage of coupons is that they: D. a rebate cooperative advertising, 109. Which of the following is facilitated by great packaging? 1. 1. 15% They predict that the redemption rate will be 5%. Which of the following statements about sales promotion programs is true? C. the copy and layout of the coupon A. A. premiums Sales promotion aimed at consumers is called ' consumer sales promotion '. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? D. sales promotion trap, 22. a. Cannibalization MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: A. Budliter has a new ad campaign for its product. A. 97. and _______. d. Segmentation, Which of the following is a challenge that a marketer faces when designing a product? 1. C. Consumer switching behaviour is curtailed. A. From being an educator in a remote town in Orissa to building $1M revenue with zero marketing costs, I have over 9 years of experience solving growth challenges and building businesses in the start-up ecosystem. Incentive marketing I enjoy generating new ideas and devising feasible solutions to broadly relevant . This is an example of a: 85. Advertising And Sales Promotion; Page 1; Advertising and Sales Promotion. C. induces one-time trial purchase of a brand for which there is low awareness When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: B. Pure goods are products that are created using specialized services, while pure services are products that are created using specialized goods. Sales promotions do not contribute to the erosion of brand equity. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Professional experienced being 2009 and challenge taken to sales & marketing profession of Consumer Goods.<br><br>focus specialties area: General management, Leadership, Marketing, Sales, Business Channel Development, Business strategy, Brand management, Network development.<br>follow-up to thinks innovation, Idea create & development.<br><br>I focused always to my career for one of the best . C. Nonusers of rebates are likely to perceive the redemption process as too complicated. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. Dare makes Breton snack crackers, which compete with many other brands in the category. 1. Los Angeles, California, United States. Sales promotions can have many objectives and ideal outcomes, which we will explore in detail throughout this article. Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. Personal selling and advertising are the two best known forms of promotion. 'Providing finance at 0%' which of the following adopts this method. D. event marketing, 82. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? A. In their advertisements, Luther Pharmaceuticals asks consumers to judge their product, Ache-Free, against a well-known competitor's product to see that Ache-Free provides superior pain relief. a. 1. D. A bonus pack, 40. Which of the following is a difference between sales promotion and personal selling? Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. Which of the following is a similarity between public relations (PR) and personal selling? Companies can implement global marketing by developing a product and promotional strategy that: A. is tailored to each individual market. C. about 90 percent luck and 10 percent skill. 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